In March, Mainstreet launched a consumer education campaign aimed at teaching millennials in Northern Illinois the value of working with a REALTOR® when buying or selling a home. Given the rise of iBuyers and online tools, this message is more important than ever.
This year’s campaign, which incorporated radio, social media, Youtube, search and display ads, generated:
- 23,197,927 ad impressions
- 63,907 video views
- 36,348 educational content impressions
- 112,546 visits to campaign landing pages
Site visitors showed high engagement rates with our buyer content, seller content and “Why Choose a REALTOR®?” page.
The campaign will continue in 2020, with a focus on search, display and Youtube ads. Mainstreet will also continue to build on the consumer resources on our website, and is partnering with Proxio to bring listings directly to the Mainstreet site and build more connections between Northern Illinois consumers and our members.
Additionally, Mainstreet will be rolling out materials members can use to make this campaign their own on social media. Look out for more information on campaign-related downloads and how to personalize them to promote your own work and show why you are proud to be a REALTOR®.